If you’re running a digital agency or taking care of numerous customers, you currently recognize the frustration of managing a dozen various tools just to keep everything running smoothly. One device for e-mail marketing, an additional for CRM, then a separate one for funnel building … it’s like spinning plates and hoping none of them crash. Noise familiar? GoHighLevel ZappyChat…
Well, GoHighLevel assures to place all that turmoil in one cool, manageable place. Yet is it actually the all-in-one remedy it declares to be? Let me walk you through what GoHighLevel is, what it does well, where it might trip up, and whether it’s worth your money and time.
What Is GoHighLevel?
Imagine a Pocket knife for digital agencies– that’s generally GoHighLevel basically. It’s a platform designed to unite the tools agencies need to bring in, support, and transform leads without hopping between a lots various applications.
You obtain every little thing from consumer relationship administration (CRM) to email marketing, workflow automation, landing page and funnel building contractors, consultation organizing, training course creation, and even online reputation management. The concept? One platform to rule them all so you can stop wasting time and money on fragmented software.
Unlike big names like Kajabi or ClickFunnels, which focus greatly on program creation or sales funnels respectively, GoHighLevel leans right into agencies and resellers, offering devices that fit the B2B mold much better. And its pricing, starting at $97 a month, is noticeably extra affordable contrasted to those $150+ platforms.
The Great Stuff– Why You Might In Fact Like GoHighLevel
All-in-One Ease
You can replace numerous registrations with one– CRM, e-mail and SMS marketing, funnel and site structure, visit reservation, social media scheduling, and even track record management. For hectic companies handling multiple customers, this streamlines operations big time.
As opposed to logging into a number of dashboards, every little thing’s in one location, which can make your workflow less fragmented and a lot more efficient.
Text Messaging– Not Your Grandma’s Marketing Channel
Email is old news. SMS messaging on GHL is two-way, real-time, and a lot more individual. Your customers’ customers can react directly, which opens up a channel for real discussions and faster conversions. This is a feature many platforms don’t focus sufficient on.
Robust CRM and Workflow Automation
Think of GoHighLevel’s CRM as your digital aide that keeps tabs on every lead and customer, tracks their journey, scores them based upon involvement, and relocates them via your sales funnel immediately. The automation devices here are solid– you can set up detailed series to nurture leads or follow up on deserted carts without lifting a finger.
Unrestricted Funnels, Websites and Products
Several platforms placed restrictions on the amount of funnels or training courses you can develop unless you pay big dollars. Not GoHighLevel. Beginning at $97/month, you obtain unlimited funnels, sites, and products– huge if you’re managing numerous customers or campaigns.
Sub-Account Monitoring Made Simple
If you’re a company, this is gold. You can develop sub-accounts for each customer, handle their campaigns separately, and still see whatever from your main control panel. This maintains you arranged and makes reporting straightforward.
Integrations and Market
Required to get in touch with Zapier, QuickBooks, Google Calendar, WhatsApp or Twilio? GHL sustains it. Plus, their Application Marketplace supplies hundreds of totally free and paid integrations, so you can customize the system to fit your particular demands.
What’s Not So Wonderful?
No platform is best, and GoHighLevel does have a couple of peculiarities you need to know about previously diving in headfirst.
Email Marketing Expenses Can Balloon Rapidly
Right here’s the catch: while the system’s subscription charges seem sensible, their e-mail program pricing can obtain costly. You’re charged concerning a dime per email sent out. That might seem low-cost, but if you’ve got 30,000 subscribers (which isn’t unusual for an agency), that’s $300 a month simply on e-mail expenses– greater than the $297 Unlimited Plan itself.
So if email marketing is a large part of your strategy, you’ll wish to keep an eye on those numbers or think about incorporating an additional email service provider.
Email Deliverability Issues
This one’s a dealbreaker for some. GoHighLevel relies on Mailgun for sending bulk emails, but numerous individuals report that their e-mails end up in spam folders far more frequently than when using various other systems. Reduced open prices can eliminate your campaigns and customer trust. It deserves screening before making the button.
UI/UX Really Feels a Little Bit Clunky
The control panel has a whole lot going on, which benefits features however not constantly fantastic for customer experience. You could find yourself searching for settings because they’re scattered around in odd places. Several settings panels, some irregular formats– it can seem like the system is still ironing out the kinks.
If you’re not the kind who takes pleasure in digging around, this could get aggravating GoHighLevel ZappyChat.
Not the Inmost Program or Community Devices
GoHighLevel includes course development and subscription features, but if you’re seeking sophisticated capability– like social profiles, deep community structure, course leaking, or extensive gamification– dedicated systems like Kajabi, LearnWorlds, or Teachable still hold the edge.
For firms focused mostly on training courses or membership websites, GHL could really feel a little bit standard.
Best for Agencies and Resellers, Not Solo Creators
If you’re a solo material maker or train, some parts of GoHighLevel might feel like excessive. It actually beams when you’re taking care of multiple customers, funnels, and campaigns concurrently. It’s produced B2B greater than B2C.
Diving Into the Core Features– What You’ll Really Utilize
Funnels and Landing Pages
Structure funnels is straightforward yet takes a little getting utilized to. You’ll produce a sub-account for each client, then switch over to construct their funnels. The drag-and-drop funnel builder is instinctive sufficient, and there are over 1,000 templates to get you began swiftly.
Wish to personalize every little thing yourself? Not a problem. Snapshots let you clone winning funnels to different clients, which conserves tons of time.
Bonus offer: GHL likewise lets you import your ClickFunnels funnels straight if you’re switching over. Smooth relocation.
Site and Web Page Builder
The page builder feels comparable to Elementor for WordPress. You can go back to square one or tailor templates with drag-and-drop ease. Certain, it’s not as feature-rich as Elementor– less fonts, animations, or history options– but for a lot of customers, it’s more than enough.
Global areas and brand name boards aid keep your pages consistent across tasks. And also, the web pages connect right into your marketing automation, which suggests your kinds and funnels all speak to each other flawlessly.
CRM and Lead Administration
The CRM is solid. You get visual pipeline sights, lead racking up, division, and automated lead movement. One feature I like is the multi-channel get in touch with alternatives: SMS, voicemail declines, Facebook Carrier, and email all merge into an unified sight. Your leads interact nevertheless they want, and you do not lose track.
Setting up consultations, designating tasks, and tracking progression is all integrated. The Social Coordinator changes third-party tools by letting you schedule and message throughout platforms right from GHL.
Email and Text Marketing
Email campaigns can be complicated and personalized, consisting of triggers, series, and follow-ups. You can track clicks and opens, and automate responses based on those activities. SMS, on the other hand, is a standout feature– individual, instant, and extremely effective.
Simply be cautious with your e-mail sends, offered prospective deliverability and price concerns.
Program Development and Products
GoHighLevel sustains numerous material types (video, audio, records) and even allows you import courses from Kajabi, which is handy. It’s not mosting likely to replace specific platforms if you desire bells and whistles like progressed social features or course leaking, however it’ll get the job done for many.
You can sell physical products through GHL, too, although dropshipping isn’t sustained.
Reputation Monitoring
Obtaining testimonials is critical, best? GHL immediately sends evaluation requests after a deal through SMS, e-mail, or QR code, making it simple to develop social evidence.
You can monitor your evaluations from Google, Facebook, Yext, and a lot more, all inside your dashboard. And also, adverse reviews can be transmitted independently so you can deal with problems prior to they struck the general public eye.
Who Should Seriously Think About GoHighLevel?
If you’re running a digital marketing company juggling multiple customers, or you’re a software reseller searching for a platform to white-label and resell, GoHighLevel is a no-brainer. The pricing structure, sub-account management, and all-in-one devices make your life simpler and help make best use of ROI.
If you’re a solo developer who mainly wishes to offer a handful obviously or take care of a subscription community, you might find GHL a bit much– or doing not have in specialized features compared to Kajabi or Teachable.
Last Thoughts– GoHighLevel ZappyChat
Honestly, I like GoHighLevel’s vision and what it offers. The ability to consolidate lots of tools right into one system is a huge performance boost. Endless funnels and sub-accounts at $97/month? That’s a steal for firms.
Yet you’ve got to be fine with some UI rough edges and potential e-mail marketing prices. And if you count greatly on e-mail deliverability, absolutely test before you jump in.
Basically, GoHighLevel isn’t best. It doesn’t surpass every specialized device available. However it’s close sufficient– and for numerous firms, that comfort and cost financial savings exceed a couple of downsides.
If you wish to decrease device exhaustion, keep client work under one roofing, and aren’t scared to obtain your hands filthy with a learning contour, offer GoHighLevel a shot. You could simply wonder how you ever handled without it.