If you’re running a digital agency or managing several customers, you already understand the migraine of handling a loads different devices just to keep every little thing running smoothly. One device for e-mail marketing, an additional for CRM, after that a different one for funnel building … it’s like rotating plates and hoping none crash. Noise acquainted? GoHighLevel Vs ActiveCampaign…
Well, GoHighLevel assures to put all that turmoil in one neat, convenient location. But is it truly the all-in-one service it claims to be? Let me walk you with what GoHighLevel is, what it does well, where it may trip up, and whether it’s worth your money and time.
What Is GoHighLevel?
Think Of a Pocket knife for digital firms– that’s primarily GoHighLevel in a nutshell. It’s a system designed to combine the tools firms need to bring in, support, and convert leads without hopping in between a loads different apps.
You obtain every little thing from customer relationship monitoring (CRM) to email marketing, workflow automation, landing page and funnel building contractors, consultation organizing, course creation, and even online reputation monitoring. The concept? One system to rule them all so you can quit losing time and money on fragmented software program.
Unlike heavyweights like Kajabi or ClickFunnels, which concentrate greatly on course production or sales funnels specifically, GoHighLevel leans right into companies and resellers, offering tools that fit the B2B mold much better. And its pricing, starting at $97 a month, is significantly much more cost effective contrasted to those $150+ platforms.
The Great Things– Why You Might Actually Like GoHighLevel
All-in-One Convenience
You can replace several memberships with one– CRM, e-mail and SMS marketing, funnel and website building, appointment booking, social media organizing, and even track record management. For active firms taking care of multiple customers, this streamlines procedures majorly.
As opposed to logging right into a number of dashboards, whatever’s in one location, which can make your workflow much less fragmented and much more efficient.
Text Messaging– Not Your Grandma’s Marketing Network
Email is old news. SMS messaging on GHL is two-way, real-time, and much more personal. Your clients’ customers can respond straight, which opens up a network for real conversations and faster conversions. This is a feature numerous systems don’t concentrate enough on.
Durable CRM and Workflow Automation
Think of GoHighLevel’s CRM as your digital assistant that keeps tabs on every lead and customer, tracks their trip, ratings them based on involvement, and relocates them with your sales funnel automatically. The automation devices right here are strong– you can set up elaborate sequences to support leads or follow up on abandoned carts without lifting a finger.
Unlimited Funnels, Websites and Products
Numerous platforms put limits on how many funnels or programs you can produce unless you pay huge dollars. Not GoHighLevel. Starting at $97/month, you get unlimited funnels, internet sites, and products– significant if you’re managing numerous clients or campaigns.
Sub-Account Management Made Simple
If you’re a company, this is gold. You can develop sub-accounts for each and every customer, manage their campaigns separately, and still see whatever from your major dashboard. This maintains you organized and makes reporting simple.
Integrations and Industry
Required to get in touch with Zapier, QuickBooks, Google Calendar, WhatsApp or Twilio? GHL supports it. Plus, their App Market uses numerous complimentary and paid integrations, so you can customize the system to fit your certain requirements.
What’s Not So Terrific?
No system is best, and GoHighLevel does have a couple of traits you must know about previously diving in headfirst.
Email Marketing Expenses Can Balloon Swiftly
Here’s the catch: while the platform’s registration fees appear practical, their e-mail broadcast pricing can obtain pricey. You’re charged about a cent per e-mail sent. That may seem cheap, but if you’ve got 30,000 customers (which isn’t uncommon for a firm), that’s $300 a month just on email costs– more than the $297 Unlimited Plan itself.
So if e-mail marketing is a large part of your technique, you’ll wish to watch on those numbers or take into consideration integrating an additional email provider.
Email Deliverability Issues
This set’s a dealbreaker for some. GoHighLevel relies upon Mailgun for sending out bulk emails, but numerous individuals report that their emails end up in spam folders far more commonly than when utilizing various other platforms. Lower open prices can kill your campaigns and customer depend on. It’s worth screening before making the button.
UI/UX Really Feels a Little Bit Clunky
The control panel has a whole lot taking place, which is good for features but not constantly excellent for individual experience. You could find yourself hunting for settings because they’re spread around in weird places. Multiple setups panels, some irregular designs– it can seem like the system is still straightening out the kinks.
If you’re not the kind who takes pleasure in digging around, this may get irritating GoHighLevel Vs ActiveCampaign.
Not the Inmost Program or Community Tools
GoHighLevel includes program production and membership features, yet if you’re seeking advanced functionality– like social profiles, deep community structure, training course leaking, or substantial gamification– devoted systems like Kajabi, LearnWorlds, or Teachable still hold the edge.
For companies focused largely on training courses or subscription sites, GHL may really feel a little bit basic.
Best for Agencies and Resellers, Not Solo Makers
If you’re a solo web content developer or instructor, some parts of GoHighLevel may seem like excessive. It truly beams when you’re handling several customers, funnels, and campaigns all at once. It’s created B2B greater than B2C.
Diving Into the Core Features– What You’ll Really Use
Funnels and Landing Pages
Building funnels is straightforward however takes a little getting utilized to. You’ll create a sub-account for each customer, then switch over to build their funnels. The drag-and-drop funnel builder is instinctive enough, and there are over 1,000 templates to get you started promptly.
Want to personalize everything yourself? Not a problem. Snapshots let you clone winning funnels to various customers, which conserves loads of time.
Bonus offer: GHL also allows you import your ClickFunnels funnels straight if you’re switching over. Smooth action.
Site and Page Builder
The web page builder really feels comparable to Elementor for WordPress. You can start from scratch or personalize templates with drag-and-drop ease. Certain, it’s not as feature-rich as Elementor– less font styles, animations, or history alternatives– however, for most customers, it’s more than enough.
International areas and brand name boards aid maintain your pages regular throughout jobs. And also, the web pages link right into your marketing automation, which indicates your forms and funnels all speak with each other seamlessly.
CRM and Lead Administration
The CRM is solid. You obtain visual pipeline sights, lead racking up, segmentation, and automated lead motion. One feature I love is the multi-channel call options: SMS, voicemail drops, Facebook Messenger, and email all merge right into an unified view. Your leads interact nonetheless they desire, and you do not lose track.
Setting up consultations, designating jobs, and tracking progression is all built-in. The Social Planner replaces third-party tools by letting you schedule and message throughout systems right from GHL.
Email and Text Marketing
Email campaigns can be complex and adjustable, including triggers, series, and follow-ups. You can track clicks and opens, and automate reactions based upon those activities. TEXT, on the other hand, is a standout feature– individual, prompt, and highly effective.
Just be cautious with your email sends, offered prospective deliverability and price problems.
Course Production and Products
GoHighLevel sustains numerous content types (video, audio, records) and also lets you import training courses from Kajabi, which is handy. It’s not going to replace specialized systems if you want bells and whistles like advanced social features or course trickling, but it’ll finish the job for many.
You can offer physical products with GHL, as well, although dropshipping isn’t sustained.
Track record Administration
Getting testimonials is essential, right? GHL instantly sends out evaluation demands after a deal through SMS, email, or QR code, making it very easy to construct social evidence.
You can check your testimonials from Google, Facebook, Yext, and much more, all inside your dashboard. Plus, adverse reviews can be directed privately so you can resolve issues before they struck the public eye.
Who Should Seriously Take Into Consideration GoHighLevel?
If you’re running a digital marketing company juggling multiple customers, or you’re a software program reseller seeking a platform to white-label and market, GoHighLevel is a piece of cake. The pricing framework, sub-account administration, and all-in-one tools make your life simpler and assist take full advantage of ROI.
If you’re a solo designer who mostly wants to market a handful certainly or take care of a subscription community, you could discover GHL a bit much– or lacking in specialized features compared to Kajabi or Teachable.
Final Ideas– GoHighLevel Vs ActiveCampaign
Honestly, I such as GoHighLevel’s vision and what it provides. The capability to consolidate dozens of devices into one platform is a massive performance boost. Limitless funnels and sub-accounts at $97/month? That’s a take for firms.
But you’ve got to be fine with some UI harsh sides and possible e-mail marketing expenses. And if you rely heavily on email deliverability, absolutely test before you enter.
Simply put, GoHighLevel isn’t perfect. It doesn’t surpass every specialized device out there. However it’s close sufficient– and for numerous firms, that convenience and price financial savings exceed a couple of downsides.
If you want to reduce tool tiredness, maintain customer job under one roof, and aren’t scared to get your hands unclean with a learning contour, offer GoHighLevel a shot. You may just question exactly how you ever before took care of without it.