If you’re running a digital agency or taking care of numerous clients, you already know the headache of managing a dozen different tools simply to maintain whatever running efficiently. One tool for email marketing, another for CRM, then a separate one for funnel building … it resembles spinning plates and wishing none crash. Sound familiar? GoHighLevel Square POS…
Well, GoHighLevel guarantees to place all that disorder in one cool, manageable area. Yet is it truly the all-in-one option it claims to be? Let me walk you through what GoHighLevel is, what it succeeds, where it could flounder, and whether it’s worth your money and time.
What Is GoHighLevel?
Envision a Pocket knife for digital companies– that’s essentially GoHighLevel in a nutshell. It’s a platform created to unite the devices companies need to draw in, support, and convert leads without hopping between a loads different applications.
You get whatever from client connection management (CRM) to email marketing, workflow automation, landing page and funnel builders, appointment scheduling, course development, and even reputation administration. The concept? One platform to rule them all so you can stop wasting time and money on fragmented software.
Unlike big names like Kajabi or ClickFunnels, which focus greatly on program development or sales funnels respectively, GoHighLevel leans right into companies and resellers, offering tools that fit the B2B mold better. And its pricing, starting at $97 a month, is noticeably much more cost effective contrasted to those $150+ systems.
The Good Things– Why You May Really Like GoHighLevel
All-in-One Benefit
You can change numerous registrations with one– CRM, e-mail and SMS marketing, funnel and site building, visit reservation, social networks organizing, and even reputation management. For busy companies handling numerous clients, this simplifies operations majorly.
As opposed to logging right into several control panels, whatever’s in one area, which can make your workflow much less fragmented and more efficient.
SMS Messaging– Not Your Grandma’s Marketing Network
Email is old information. SMS messaging on GHL is two-way, real-time, and much more individual. Your clients’ clients can respond straight, which opens a network for authentic conversations and faster conversions. This is a feature many platforms do not focus enough on.
Durable CRM and Workflow Automation
Think about GoHighLevel’s CRM as your digital assistant that keeps tabs on every lead and customer, tracks their trip, ratings them based upon engagement, and moves them via your sales funnel instantly. The automation tools right here are strong– you can establish detailed series to nurture leads or act on abandoned carts without lifting a finger.
Unrestricted Funnels, Web Sites and Products
Lots of systems put restrictions on the number of funnels or programs you can develop unless you pay huge dollars. Not GoHighLevel. Starting at $97/month, you get unlimited funnels, websites, and products– huge if you’re managing numerous clients or campaigns.
Sub-Account Administration Made Simple
If you’re an agency, this is gold. You can produce sub-accounts for each client, manage their campaigns individually, and still see whatever from your main control panel. This maintains you organized and makes reporting uncomplicated.
Integrations and Market
Required to connect with Zapier, QuickBooks, Google Schedule, WhatsApp or Twilio? GHL sustains it. And also, their Application Market supplies thousands of free and paid integrations, so you can tailor the system to fit your specific needs.
What’s Not So Excellent?
No platform is ideal, and GoHighLevel does have a few traits you must understand about before diving in headfirst.
Email Marketing Prices Can Balloon Rapidly
Right here’s the catch: while the system’s membership charges appear affordable, their email program pricing can obtain expensive. You’re billed about a dime per email sent out. That may seem affordable, however if you have actually got 30,000 clients (which isn’t uncommon for an agency), that’s $300 a month just on e-mail expenses– more than the $297 Unlimited Plan itself.
So if e-mail marketing is a large part of your strategy, you’ll want to watch on those numbers or consider incorporating one more e-mail service provider.
Email Deliverability Issues
This one’s a dealbreaker for some. GoHighLevel relies on Mailgun for sending out bulk e-mails, yet several users report that their e-mails wind up in spam folders even more often than when making use of other platforms. Reduced open prices can kill your campaigns and customer depend on. It deserves testing prior to making the switch.
UI/UX Really Feels a Bit Clunky
The control panel has a whole lot taking place, which is good for features however not constantly terrific for individual experience. You might find yourself searching for settings due to the fact that they’re scattered around in odd locations. Numerous settings panels, some irregular layouts– it can seem like the platform is still ironing out the twists.
If you’re not the type who appreciates digging around, this might obtain aggravating GoHighLevel Square POS.
Not the Inmost Training Course or Community Devices
GoHighLevel includes program creation and membership features, however if you’re seeking sophisticated capability– like social accounts, deep community building, training course leaking, or extensive gamification– committed systems like Kajabi, LearnWorlds, or Teachable still hold the side.
For firms concentrated largely on programs or subscription websites, GHL might really feel a bit standard.
Best for Agencies and Resellers, Not Solo Makers
If you’re a solo web content developer or coach, some parts of GoHighLevel may seem like overkill. It really beams when you’re managing multiple clients, funnels, and campaigns at the same time. It’s produced B2B greater than B2C.
Diving Into the Core Features– What You’ll Actually Utilize
Funnels and Landing Pages
Structure funnels is straightforward but takes a little obtaining utilized to. You’ll develop a sub-account for each and every client, after that switch over to build their funnels. The drag-and-drop funnel builder is instinctive sufficient, and there are over 1,000 templates to get you started promptly.
Intend to tailor whatever on your own? Not a problem. Snapshots let you duplicate winning funnels to different customers, which saves lots of time.
Benefit: GHL also lets you import your ClickFunnels funnels directly if you’re switching over. Smooth step.
Web Site and Page Builder
The page builder feels similar to Elementor for WordPress. You can start from scratch or personalize templates with drag-and-drop convenience. Certain, it’s not as feature-rich as Elementor– fewer typefaces, computer animations, or history alternatives– however, for many customers, it’s sufficient.
International sections and brand name boards assist maintain your web pages consistent throughout projects. And also, the pages connect right into your marketing automation, which suggests your kinds and funnels all speak with each other seamlessly.
CRM and Lead Administration
The CRM is strong. You get visual pipeline sights, lead scoring, division, and automated lead movement. One feature I like is the multi-channel call choices: SMS, voicemail drops, Facebook Messenger, and email all combine into an unified sight. Your leads connect however they want, and you don’t shed track.
Arranging consultations, designating jobs, and monitoring development is all built-in. The Social Organizer replaces third-party devices by letting you timetable and message throughout systems right from GHL.
Email and SMS Marketing
Email campaigns can be complicated and adjustable, including triggers, series, and follow-ups. You can track clicks and opens up, and automate actions based on those activities. SMS, on the other hand, is a standout feature– personal, immediate, and very reliable.
Simply be cautious with your email sends out, offered potential deliverability and expense issues.
Course Development and Products
GoHighLevel sustains several material kinds (video, audio, records) and even lets you import training courses from Kajabi, which comes in handy. It’s not going to change specific systems if you want bells and whistles like progressed social features or program trickling, but it’ll do the job for many.
You can market physical items with GHL, as well, although dropshipping isn’t supported.
Online reputation Administration
Getting evaluations is important, right? GHL automatically sends out testimonial requests after a transaction through SMS, email, or QR code, making it simple to develop social evidence.
You can monitor your testimonials from Google, Facebook, Yext, and extra, all inside your control panel. Plus, negative reviews can be routed independently so you can attend to issues prior to they struck the general public eye.
Who Should Seriously Think About GoHighLevel?
If you’re running a digital marketing firm juggling several clients, or you’re a software reseller looking for a platform to white-label and market, GoHighLevel is a piece of cake. The pricing framework, sub-account administration, and all-in-one tools make your life easier and aid maximize ROI.
If you’re a solo creator who primarily intends to market a handful obviously or take care of a subscription community, you could find GHL a bit much– or lacking in specialized features compared to Kajabi or Teachable.
Final Thoughts– GoHighLevel Square POS
Truthfully, I such as GoHighLevel’s vision and what it supplies. The ability to settle lots of tools right into one platform is an enormous performance boost. Unrestricted funnels and sub-accounts at $97/month? That’s a swipe for agencies.
Yet you’ve reached be okay with some UI harsh sides and prospective email marketing prices. And if you rely greatly on e-mail deliverability, most definitely examination before you enter.
Simply put, GoHighLevel isn’t ideal. It does not surpass every specialized tool out there. However it’s close enough– and for numerous companies, that benefit and cost financial savings surpass a few downsides.
If you intend to reduce tool fatigue, keep client job under one roofing, and aren’t terrified to get your hands filthy with a learning contour, give GoHighLevel a shot. You might just ask yourself just how you ever handled without it.