If you’re running a digital agency or managing multiple customers, you already understand the frustration of managing a lots different tools just to maintain whatever running smoothly. One device for email marketing, an additional for CRM, then a separate one for funnel structure … it’s like spinning plates and wishing none crash. Sound acquainted? GoHighLevel SMTP…
Well, GoHighLevel promises to place all that chaos in one cool, workable location. But is it actually the all-in-one service it declares to be? Let me stroll you via what GoHighLevel is, what it does well, where it could flounder, and whether it’s worth your time and money.
What Is GoHighLevel?
Envision a Pocket knife for digital companies– that’s essentially GoHighLevel essentially. It’s a platform created to combine the tools agencies require to bring in, support, and transform leads without hopping between a dozen different applications.
You obtain every little thing from consumer partnership administration (CRM) to email marketing, workflow automation, landing page and funnel home builders, visit scheduling, program creation, and even online reputation monitoring. The concept? One system to rule them all so you can quit losing time and cash on fragmented software.
Unlike heavyweights like Kajabi or ClickFunnels, which concentrate greatly on program production or sales funnels respectively, GoHighLevel leans right into companies and resellers, offering devices that fit the B2B mold better. And its pricing, beginning at $97 a month, is noticeably more economical compared to those $150+ systems.
The Excellent Things– Why You May Actually Like GoHighLevel
All-in-One Convenience
You can change multiple memberships with one– CRM, email and SMS marketing, funnel and web site building, appointment reservation, social networks organizing, and even track record administration. For busy firms handling several customers, this improves procedures big time.
Rather than logging into a number of control panels, whatever’s in one area, which can make your workflow much less fragmented and more reliable.
Text Messaging– Not Your Grandmother’s Marketing Channel
Email is old information. SMS messaging on GHL is two-way, real-time, and far more personal. Your clients’ clients can react straight, which opens up a channel for authentic conversations and faster conversions. This is a feature several systems do not concentrate sufficient on.
Robust CRM and Workflow Automation
Think about GoHighLevel’s CRM as your digital assistant that keeps tabs on every lead and customer, tracks their trip, scores them based on involvement, and relocates them through your sales funnel instantly. The automation tools below are solid– you can establish detailed series to nurture leads or follow up on abandoned carts without lifting a finger.
Unrestricted Funnels, Websites and Products
Many platforms placed limitations on how many funnels or programs you can develop unless you pay large bucks. Not GoHighLevel. Starting at $97/month, you obtain endless funnels, websites, and products– big if you’re managing several customers or campaigns.
Sub-Account Management Made Simple
If you’re a company, this is gold. You can create sub-accounts for every customer, handle their campaigns individually, and still see every little thing from your major control panel. This keeps you organized and makes reporting uncomplicated.
Integrations and Marketplace
Need to connect with Zapier, QuickBooks, Google Schedule, WhatsApp or Twilio? GHL supports it. Plus, their App Market provides hundreds of complimentary and paid integrations, so you can tailor the platform to fit your particular demands.
What’s Not So Great?
No system is perfect, and GoHighLevel does have a few quirks you must know about previously diving in headfirst.
Email Marketing Prices Can Balloon Rapidly
Right here’s the catch: while the system’s subscription charges seem practical, their e-mail broadcast pricing can obtain pricey. You’re billed about a dime per email sent out. That might seem inexpensive, however if you’ve obtained 30,000 clients (which isn’t uncommon for a firm), that’s $300 a month just on e-mail prices– more than the $297 Unlimited Plan itself.
So if e-mail marketing is a large part of your technique, you’ll wish to watch on those numbers or think about integrating another email service provider.
Email Deliverability Issues
This’s a dealbreaker for some. GoHighLevel relies upon Mailgun for sending out mass e-mails, however lots of customers report that their emails wind up in spam folders even more often than when making use of other systems. Lower open prices can eliminate your campaigns and client trust. It’s worth screening prior to making the switch.
UI/UX Really Feels a Little Bit Clunky
The dashboard has a lot going on, which benefits features yet not constantly excellent for customer experience. You may find yourself hunting for settings because they’re spread around in odd locations. Numerous setups panels, some irregular layouts– it can feel like the platform is still ironing out the kinks.
If you’re not the kind who appreciates digging around, this could get aggravating GoHighLevel SMTP.
Not the Inmost Training Course or Community Equipment
GoHighLevel consists of course creation and subscription features, but if you’re trying to find innovative capability– like social accounts, deep community structure, course dripping, or comprehensive gamification– committed platforms like Kajabi, LearnWorlds, or Teachable still hold the edge.
For companies concentrated largely on courses or membership websites, GHL may really feel a little bit basic.
Best for Agencies and Resellers, Not Solo Developers
If you’re a solo content developer or instructor, some parts of GoHighLevel might feel like overkill. It truly radiates when you’re taking care of multiple customers, funnels, and campaigns concurrently. It’s made for B2B more than B2C.
Diving Into the Core Features– What You’ll Really Make Use of
Funnels and Landing Pages
Structure funnels is straightforward yet takes a little getting utilized to. You’ll develop a sub-account for each and every client, then switch to develop their funnels. The drag-and-drop funnel builder is instinctive sufficient, and there more than 1,000 templates to obtain you began quickly.
Want to tailor everything yourself? No problem. Snapshots let you clone winning funnels to various clients, which saves tons of time.
Benefit: GHL additionally lets you import your ClickFunnels funnels straight if you’re switching. Smooth relocation.
Site and Web Page Builder
The web page builder really feels similar to Elementor for WordPress. You can start from scratch or tailor templates with drag-and-drop simplicity. Certain, it’s not as feature-rich as Elementor– fewer typefaces, computer animations, or history choices– but also for most customers, it’s ample.
International sections and brand boards assist maintain your pages consistent across tasks. Plus, the web pages tie right into your marketing automation, which means your kinds and funnels all speak to each other flawlessly.
CRM and Lead Administration
The CRM is solid. You get aesthetic pipeline sights, lead racking up, division, and automated lead activity. One feature I enjoy is the multi-channel get in touch with choices: SMS, voicemail declines, Facebook Carrier, and email all merge right into a linked sight. Your leads connect however they desire, and you don’t lose track.
Scheduling appointments, designating tasks, and monitoring development is all integrated. The Social Coordinator replaces third-party devices by letting you schedule and post throughout platforms right from GHL.
Email and SMS Marketing
Email campaigns can be complex and adjustable, consisting of triggers, sequences, and follow-ups. You can track clicks and opens up, and automate reactions based on those activities. SMS, on the other hand, is a standout feature– individual, immediate, and very reliable.
Just be cautious with your e-mail sends, given potential deliverability and expense concerns.
Program Production and Products
GoHighLevel supports several web content kinds (video, audio, documents) and also lets you import courses from Kajabi, which is handy. It’s not mosting likely to replace customized systems if you desire bells and whistles like advanced social features or course trickling, yet it’ll get the job done for several.
You can market physical items via GHL, too, although dropshipping isn’t supported.
Credibility Administration
Obtaining testimonials is crucial, best? GHL instantly sends out review requests after a deal with SMS, email, or QR code, making it simple to build social evidence.
You can check your reviews from Google, Facebook, Yext, and much more, all inside your control panel. And also, negative evaluations can be transmitted independently so you can deal with issues prior to they hit the public eye.
Who Should Seriously Think About GoHighLevel?
If you’re running a digital marketing agency juggling several customers, or you’re a software application reseller seeking a platform to white-label and market, GoHighLevel is a no-brainer. The pricing framework, sub-account management, and all-in-one tools make your life much easier and assist make best use of ROI.
If you’re a solo maker who primarily wants to sell a handful certainly or handle a subscription community, you might discover GHL a bit much– or lacking in specialized features compared to Kajabi or Teachable.
Last Thoughts– GoHighLevel SMTP
Honestly, I such as GoHighLevel’s vision and what it supplies. The capacity to combine lots of tools into one system is a large efficiency boost. Unrestricted funnels and sub-accounts at $97/month? That’s a steal for firms.
Yet you’ve reached be alright with some UI rough edges and potential email marketing prices. And if you depend heavily on email deliverability, absolutely test prior to you jump in.
In other words, GoHighLevel isn’t perfect. It does not outshine every specialized tool available. However it’s close sufficient– and for several companies, that benefit and price savings exceed a few disadvantages.
If you want to minimize tool tiredness, keep customer job under one roofing system, and aren’t worried to obtain your hands unclean with a learning contour, give GoHighLevel a shot. You could just question how you ever before managed without it.