If you’re running a digital agency or taking care of multiple clients, you currently recognize the headache of handling a loads various devices just to maintain whatever running smoothly. One device for e-mail marketing, one more for CRM, then a separate one for funnel building … it resembles spinning plates and really hoping none of them crash. Noise acquainted? GoHighLevel Point-of-Sale…
Well, GoHighLevel guarantees to place all that turmoil in one neat, workable place. But is it truly the all-in-one option it asserts to be? Let me walk you via what GoHighLevel is, what it succeeds, where it may flounder, and whether it’s worth your money and time.
What Is GoHighLevel?
Picture a Pocket knife for digital agencies– that’s essentially GoHighLevel in short. It’s a system developed to bring together the devices firms require to attract, support, and convert leads without jumping between a loads various applications.
You obtain whatever from consumer partnership management (CRM) to email marketing, workflow automation, landing page and funnel builders, visit scheduling, training course development, and even reputation monitoring. The concept? One system to rule them all so you can stop losing time and money on fragmented software application.
Unlike heavyweights like Kajabi or ClickFunnels, which concentrate heavily on program creation or sales funnels specifically, GoHighLevel leans into agencies and resellers, offering tools that fit the B2B mold and mildew much better. And its pricing, beginning at $97 a month, is visibly extra affordable contrasted to those $150+ platforms.
The Good Stuff– Why You Might Actually Like GoHighLevel
All-in-One Convenience
You can replace several registrations with one– CRM, email and SMS marketing, funnel and site structure, appointment booking, social media organizing, and even reputation monitoring. For active firms managing several customers, this simplifies operations big time.
Rather than logging right into several dashboards, every little thing’s in one location, which can make your workflow less fragmented and more efficient.
SMS Messaging– Not Your Grandma’s Marketing Channel
Email is old information. SMS messaging on GHL is two-way, real-time, and far more individual. Your customers’ clients can respond straight, which opens up a network for genuine conversations and faster conversions. This is a feature numerous systems don’t concentrate enough on.
Robust CRM and Workflow Automation
Consider GoHighLevel’s CRM as your digital aide that keeps tabs on every lead and client, tracks their journey, scores them based on engagement, and relocates them through your sales funnel instantly. The automation tools here are strong– you can set up complex sequences to support leads or follow up on abandoned carts without lifting a finger.
Unrestricted Funnels, Web Sites and Products
Many systems put restrictions on the number of funnels or courses you can develop unless you pay large dollars. Not GoHighLevel. Beginning at $97/month, you obtain unrestricted funnels, sites, and products– huge if you’re taking care of numerous clients or campaigns.
Sub-Account Monitoring Made Simple
If you’re a company, this is gold. You can produce sub-accounts for every customer, handle their campaigns independently, and still see every little thing from your primary dashboard. This maintains you organized and makes reporting uncomplicated.
Integrations and Market
Need to get in touch with Zapier, QuickBooks, Google Calendar, WhatsApp or Twilio? GHL sustains it. And also, their App Marketplace offers numerous free and paid integrations, so you can tailor the system to fit your details demands.
What’s Not So Excellent?
No platform is excellent, and GoHighLevel does have a couple of peculiarities you must understand about in the past diving in headfirst.
Email Marketing Prices Can Balloon Quickly
Right here’s the catch: while the platform’s subscription costs seem reasonable, their email broadcast pricing can get expensive. You’re billed about a cent per e-mail sent. That could seem low-cost, yet if you have actually got 30,000 subscribers (which isn’t uncommon for a firm), that’s $300 a month simply on email expenses– greater than the $297 Unlimited Plan itself.
So if email marketing is a big part of your technique, you’ll want to watch on those numbers or consider incorporating an additional e-mail carrier.
Email Deliverability Issues
This’s a dealbreaker for some. GoHighLevel counts on Mailgun for sending bulk e-mails, but many individuals report that their e-mails end up in spam folders even more typically than when making use of various other platforms. Reduced open rates can eliminate your campaigns and customer count on. It deserves screening prior to making the switch.
UI/UX Really Feels a Bit Clunky
The dashboard has a lot taking place, which benefits features yet not always fantastic for individual experience. You might find yourself hunting for setups due to the fact that they’re spread around in odd locations. Multiple setups panels, some irregular layouts– it can seem like the system is still straightening out the twists.
If you’re not the kind who delights in digging around, this may get irritating GoHighLevel Point-of-Sale.
Not the Deepest Training Course or Community Devices
GoHighLevel consists of program production and subscription features, however if you’re trying to find innovative functionality– like social accounts, deep community structure, program leaking, or substantial gamification– specialized systems like Kajabi, LearnWorlds, or Teachable still hold the edge.
For companies concentrated primarily on training courses or membership websites, GHL may feel a little bit basic.
Best for Agencies and Resellers, Not Solo Developers
If you’re a solo material maker or train, some parts of GoHighLevel could seem like excessive. It truly shines when you’re managing multiple clients, funnels, and campaigns all at once. It’s created B2B more than B2C.
Diving Into the Core Features– What You’ll Actually Use
Funnels and Landing Pages
Structure funnels is straightforward but takes a little getting utilized to. You’ll develop a sub-account for every client, after that switch over to construct their funnels. The drag-and-drop funnel builder is user-friendly enough, and there are over 1,000 templates to get you started promptly.
Wish to tailor everything on your own? No problem. Snapshots let you duplicate winning funnels to different customers, which saves lots of time.
Benefit: GHL additionally lets you import your ClickFunnels funnels straight if you’re switching over. Smooth move.
Website and Page Builder
The page builder really feels similar to Elementor for WordPress. You can go back to square one or customize templates with drag-and-drop simplicity. Sure, it’s not as feature-rich as Elementor– less fonts, animations, or background options– however, for many clients, it’s more than enough.
Global sections and brand name boards aid keep your web pages consistent throughout jobs. And also, the web pages connect right into your marketing automation, which means your kinds and funnels all speak with each other perfectly.
CRM and Lead Administration
The CRM is strong. You get visual pipeline sights, lead racking up, division, and automated lead motion. One feature I love is the multi-channel get in touch with options: SMS, voicemail drops, Facebook Messenger, and email all combine right into a merged sight. Your leads communicate however they want, and you don’t lose track.
Setting up visits, appointing tasks, and tracking development is all integrated. The Social Planner replaces third-party devices by letting you routine and article across systems right from GHL.
Email and SMS Marketing
Email campaigns can be complicated and adjustable, including triggers, series, and follow-ups. You can track clicks and opens, and automate feedbacks based on those actions. SMS, on the other hand, is a standout feature– individual, instant, and very effective.
Just be cautious with your e-mail sends, given potential deliverability and cost problems.
Program Production and Products
GoHighLevel supports numerous web content types (video, audio, records) and also allows you import programs from Kajabi, which comes in handy. It’s not going to change specialized platforms if you desire bells and whistles like advanced social features or training course trickling, yet it’ll get the job done for numerous.
You can market physical products with GHL, as well, although dropshipping isn’t sustained.
Credibility Administration
Getting testimonials is crucial, ideal? GHL immediately sends review requests after a purchase through SMS, email, or QR code, making it easy to develop social evidence.
You can check your evaluations from Google, Facebook, Yext, and more, all inside your dashboard. And also, unfavorable testimonials can be routed independently so you can attend to problems before they struck the public eye.
Who Should Seriously Think About GoHighLevel?
If you’re running a digital marketing company managing several clients, or you’re a software reseller searching for a system to white-label and resell, GoHighLevel is a piece of cake. The pricing structure, sub-account management, and all-in-one devices make your life simpler and assist optimize ROI.
If you’re a solo creator who largely wants to sell a handful certainly or take care of a membership community, you could discover GHL a bit much– or doing not have in specialized features compared to Kajabi or Teachable.
Last Ideas– GoHighLevel Point-of-Sale
Truthfully, I like GoHighLevel’s vision and what it provides. The ability to settle loads of devices right into one platform is an enormous performance boost. Unrestricted funnels and sub-accounts at $97/month? That’s a take for agencies.
However you’ve reached be okay with some UI harsh edges and possible e-mail marketing prices. And if you count greatly on e-mail deliverability, absolutely test before you jump in.
Simply put, GoHighLevel isn’t ideal. It does not surpass every specialized device around. But it’s close enough– and for many agencies, that benefit and cost savings surpass a few downsides.
If you intend to minimize tool fatigue, maintain customer job under one roofing system, and aren’t worried to obtain your hands dirty with a learning curve, offer GoHighLevel a shot. You may simply wonder exactly how you ever handled without it.