If you’re running a digital firm or managing multiple customers, you currently recognize the migraine of managing a dozen different tools simply to keep whatever running smoothly. One tool for email marketing, another for CRM, then a separate one for funnel structure … it’s like rotating plates and wishing none collision. Noise acquainted? GoHighLevel Marketing Agency Playbook…
Well, GoHighLevel assures to put all that chaos in one neat, convenient location. Yet is it actually the all-in-one option it declares to be? Let me walk you through what GoHighLevel is, what it succeeds, where it might flounder, and whether it deserves your money and time.
What Is GoHighLevel?
Imagine a Swiss Army knife for digital agencies– that’s basically GoHighLevel in a nutshell. It’s a system created to combine the tools agencies require to attract, nurture, and convert leads without hopping in between a dozen various apps.
You get every little thing from customer partnership management (CRM) to email marketing, workflow automation, landing page and funnel builders, appointment organizing, program production, and even reputation monitoring. The idea? One system to rule them all so you can stop wasting time and money on fragmented software application.
Unlike heavyweights like Kajabi or ClickFunnels, which focus greatly on program creation or sales funnels specifically, GoHighLevel leans into firms and resellers, offering devices that fit the B2B mold much better. And its pricing, starting at $97 a month, is noticeably extra budget-friendly compared to those $150+ systems.
The Good Things– Why You Might Really Like GoHighLevel
All-in-One Comfort
You can change numerous registrations with one– CRM, e-mail and SMS marketing, funnel and internet site building, appointment reservation, social networks organizing, and even online reputation administration. For busy companies handling numerous customers, this enhances procedures majorly.
As opposed to logging into several control panels, every little thing’s in one area, which can make your workflow much less fragmented and more reliable.
SMS Messaging– Not Your Grandmother’s Marketing Network
Email is old information. SMS messaging on GHL is two-way, real-time, and far more personal. Your clients’ clients can respond directly, which opens a network for genuine discussions and faster conversions. This is a feature numerous systems don’t focus sufficient on.
Robust CRM and Workflow Automation
Consider GoHighLevel’s CRM as your digital aide that keeps tabs on every lead and client, tracks their trip, ratings them based on interaction, and moves them via your sales funnel instantly. The automation devices here are strong– you can set up intricate series to nurture leads or act on abandoned carts without lifting a finger.
Limitless Funnels, Websites and Products
Lots of systems put limits on the number of funnels or programs you can produce unless you pay big bucks. Not GoHighLevel. Starting at $97/month, you obtain limitless funnels, websites, and products– significant if you’re managing numerous customers or campaigns.
Sub-Account Monitoring Made Simple
If you’re an agency, this is gold. You can develop sub-accounts for every customer, handle their campaigns individually, and still see whatever from your main dashboard. This maintains you arranged and makes reporting straightforward.
Integrations and Market
Need to connect with Zapier, QuickBooks, Google Calendar, WhatsApp or Twilio? GHL supports it. Plus, their Application Industry provides thousands of free and paid integrations, so you can tailor the system to fit your details requirements.
What’s Not So Fantastic?
No system is excellent, and GoHighLevel does have a few traits you should understand about previously diving in headfirst.
Email Marketing Expenses Can Balloon Swiftly
Below’s the catch: while the system’s membership fees appear sensible, their e-mail broadcast pricing can obtain pricey. You’re billed about a dime per e-mail sent out. That could appear cheap, yet if you have actually obtained 30,000 clients (which isn’t unusual for an agency), that’s $300 a month just on e-mail costs– greater than the $297 Unlimited Plan itself.
So if e-mail marketing is a large part of your technique, you’ll wish to watch on those numbers or take into consideration integrating one more email supplier.
Email Deliverability Issues
This set’s a dealbreaker for some. GoHighLevel depends on Mailgun for sending bulk emails, yet many users report that their emails end up in spam folders even more frequently than when using other systems. Lower open prices can eliminate your campaigns and client trust. It’s worth testing before making the switch.
UI/UX Feels a Bit Clunky
The control panel has a whole lot going on, which is good for features however not always terrific for customer experience. You may find yourself hunting for setups because they’re spread around in odd areas. Several setups panels, some inconsistent formats– it can seem like the system is still straightening out the kinks.
If you’re not the kind who takes pleasure in digging around, this could get aggravating GoHighLevel Marketing Agency Playbook.
Not the Inmost Course or Community Equipment
GoHighLevel consists of program development and subscription features, however if you’re searching for sophisticated capability– like social accounts, deep community structure, course dripping, or substantial gamification– dedicated systems like Kajabi, LearnWorlds, or Teachable still hold the side.
For firms concentrated largely on courses or subscription websites, GHL might feel a little bit fundamental.
Best for Agencies and Resellers, Not Solo Creators
If you’re a solo content maker or coach, some parts of GoHighLevel may feel like excessive. It truly radiates when you’re taking care of numerous customers, funnels, and campaigns at the same time. It’s created B2B greater than B2C.
Diving Into the Core Features– What You’ll In fact Make Use of
Funnels and Landing Pages
Structure funnels is straightforward however takes a little getting used to. You’ll produce a sub-account for each and every client, after that switch over to develop their funnels. The drag-and-drop funnel builder is intuitive enough, and there are over 1,000 templates to get you began promptly.
Intend to tailor whatever yourself? Not a problem. Snapshots let you duplicate winning funnels to different clients, which conserves tons of time.
Perk: GHL likewise allows you import your ClickFunnels funnels directly if you’re switching. Smooth action.
Internet Site and Web Page Builder
The page builder feels similar to Elementor for WordPress. You can go back to square one or personalize templates with drag-and-drop ease. Sure, it’s not as feature-rich as Elementor– less font styles, animations, or background choices– but for most customers, it’s sufficient.
International sections and brand boards help maintain your web pages consistent across projects. And also, the web pages connect right into your marketing automation, which means your forms and funnels all talk to each other effortlessly.
CRM and Lead Management
The CRM is strong. You get aesthetic pipeline sights, lead scoring, division, and automated lead movement. One feature I enjoy is the multi-channel contact options: SMS, voicemail drops, Facebook Messenger, and email all merge right into a merged view. Your leads communicate however they want, and you don’t lose track.
Setting up consultations, designating tasks, and monitoring progression is all integrated. The Social Coordinator changes third-party tools by letting you schedule and post throughout platforms right from GHL.
Email and SMS Marketing
Email campaigns can be intricate and customizable, consisting of triggers, sequences, and follow-ups. You can track clicks and opens, and automate actions based upon those actions. SMS, on the other hand, is a standout feature– individual, prompt, and highly efficient.
Simply be cautious with your e-mail sends, given prospective deliverability and price problems.
Course Production and Products
GoHighLevel sustains multiple content types (video, sound, files) and even lets you import courses from Kajabi, which comes in handy. It’s not going to change customized systems if you desire bells and whistles like progressed social features or training course leaking, but it’ll finish the job for several.
You can sell physical items via GHL, as well, although dropshipping isn’t supported.
Credibility Administration
Obtaining reviews is important, appropriate? GHL automatically sends testimonial requests after a deal with text, e-mail, or QR code, making it very easy to develop social evidence.
You can check your reviews from Google, Facebook, Yext, and much more, all inside your dashboard. And also, unfavorable reviews can be transmitted privately so you can deal with concerns before they hit the general public eye.
Who Should Seriously Take Into Consideration GoHighLevel?
If you’re running a digital marketing firm managing several clients, or you’re a software reseller looking for a system to white-label and market, GoHighLevel is a no-brainer. The pricing framework, sub-account monitoring, and all-in-one tools make your life easier and help take full advantage of ROI.
If you’re a solo developer who mainly intends to market a handful naturally or take care of a membership community, you could find GHL a bit much– or doing not have in specialized features compared to Kajabi or Teachable.
Last Ideas– GoHighLevel Marketing Agency Playbook
Honestly, I like GoHighLevel’s vision and what it offers. The capacity to consolidate lots of devices into one platform is an enormous performance boost. Unrestricted funnels and sub-accounts at $97/month? That’s a swipe for firms.
But you have actually got to be alright with some UI harsh edges and possible e-mail marketing expenses. And if you depend heavily on email deliverability, absolutely test prior to you enter.
Simply put, GoHighLevel isn’t perfect. It does not outshine every specialized device available. But it’s close enough– and for several agencies, that convenience and price financial savings exceed a couple of disadvantages.
If you want to lower device fatigue, maintain client job under one roofing system, and aren’t scared to get your hands filthy with a learning contour, give GoHighLevel a shot. You might simply question exactly how you ever took care of without it.