If you’re running a digital company or managing multiple customers, you already know the frustration of handling a dozen various tools simply to maintain everything running efficiently. One tool for email marketing, an additional for CRM, after that a different one for funnel structure … it resembles spinning plates and wishing none crash. Sound acquainted? GoHighLevel Pipeline…
Well, GoHighLevel promises to put all that mayhem in one cool, convenient location. However is it actually the all-in-one service it declares to be? Let me walk you through what GoHighLevel is, what it does well, where it could trip up, and whether it deserves your money and time.
What Is GoHighLevel?
Envision a Pocket knife for digital agencies– that’s primarily GoHighLevel basically. It’s a platform developed to combine the tools firms need to bring in, support, and convert leads without hopping in between a lots various apps.
You obtain everything from consumer connection administration (CRM) to email marketing, workflow automation, landing page and funnel builders, consultation organizing, program development, and even online reputation management. The idea? One system to rule them all so you can quit wasting time and money on fragmented software application.
Unlike heavyweights like Kajabi or ClickFunnels, which concentrate greatly on training course creation or sales funnels respectively, GoHighLevel leans right into companies and resellers, offering devices that fit the B2B mold better. And its pricing, beginning at $97 a month, is noticeably extra economical compared to those $150+ systems.
The Good Things– Why You May Really Like GoHighLevel
All-in-One Comfort
You can change several memberships with one– CRM, e-mail and SMS marketing, funnel and internet site building, consultation reservation, social media sites scheduling, and even reputation monitoring. For busy firms handling multiple customers, this simplifies procedures big time.
Rather than logging into numerous control panels, every little thing’s in one area, which can make your workflow less fragmented and extra reliable.
SMS Messaging– Not Your Grandma’s Marketing Channel
Email is old news. SMS messaging on GHL is two-way, real-time, and much more personal. Your clients’ clients can react directly, which opens up a channel for genuine conversations and faster conversions. This is a feature many systems do not focus sufficient on.
Durable CRM and Workflow Automation
Think about GoHighLevel’s CRM as your digital aide that keeps tabs on every lead and customer, tracks their journey, scores them based on involvement, and relocates them via your sales funnel instantly. The automation devices right here are solid– you can establish detailed sequences to nurture leads or act on abandoned carts without lifting a finger.
Limitless Funnels, Web Sites and Products
Many systems placed limits on the number of funnels or training courses you can create unless you pay big dollars. Not GoHighLevel. Starting at $97/month, you get endless funnels, web sites, and products– huge if you’re taking care of numerous clients or campaigns.
Sub-Account Administration Made Simple
If you’re an agency, this is gold. You can produce sub-accounts for each client, manage their campaigns independently, and still see every little thing from your main dashboard. This maintains you organized and makes reporting uncomplicated.
Integrations and Industry
Need to connect with Zapier, QuickBooks, Google Schedule, WhatsApp or Twilio? GHL supports it. Plus, their Application Industry offers hundreds of cost-free and paid integrations, so you can tailor the system to fit your certain demands.
What’s Not So Great?
No platform is ideal, and GoHighLevel does have a couple of quirks you should understand about previously diving in headfirst.
Email Marketing Expenses Can Balloon Quickly
Below’s the catch: while the platform’s membership costs seem affordable, their e-mail program pricing can get expensive. You’re charged regarding a penny per email sent. That could seem cheap, but if you have actually obtained 30,000 subscribers (which isn’t unusual for an agency), that’s $300 a month just on email prices– greater than the $297 Unlimited Plan itself.
So if e-mail marketing is a large part of your method, you’ll want to keep an eye on those numbers or consider incorporating another e-mail supplier.
Email Deliverability Issues
This’s a dealbreaker for some. GoHighLevel depends on Mailgun for sending out mass e-mails, however several customers report that their emails wind up in spam folders even more often than when making use of various other systems. Lower open prices can eliminate your campaigns and client trust fund. It deserves testing before making the switch.
UI/UX Really Feels a Little Bit Clunky
The control panel has a lot going on, which benefits features but not always excellent for user experience. You could find yourself searching for settings since they’re spread around in weird locations. Numerous settings panels, some irregular layouts– it can feel like the platform is still ironing out the twists.
If you’re not the type who appreciates digging around, this may obtain aggravating GoHighLevel Pipeline.
Not the Inmost Training Course or Community Devices
GoHighLevel consists of program production and subscription features, however if you’re trying to find innovative capability– like social accounts, deep community building, program leaking, or substantial gamification– specialized platforms like Kajabi, LearnWorlds, or Teachable still hold the side.
For agencies focused mostly on courses or subscription websites, GHL may feel a little bit fundamental.
Best for Agencies and Resellers, Not Solo Creators
If you’re a solo content maker or coach, some parts of GoHighLevel could feel like overkill. It really shines when you’re handling numerous customers, funnels, and campaigns at the same time. It’s created B2B more than B2C.
Diving Into the Core Features– What You’ll In fact Use
Funnels and Landing Pages
Structure funnels is straightforward however takes a little getting made use of to. You’ll develop a sub-account for each and every client, then switch over to build their funnels. The drag-and-drop funnel builder is user-friendly enough, and there are over 1,000 templates to obtain you began rapidly.
Intend to personalize whatever on your own? Not a problem. Snapshots let you duplicate winning funnels to various clients, which saves tons of time.
Perk: GHL likewise allows you import your ClickFunnels funnels directly if you’re switching over. Smooth move.
Website and Page Builder
The page builder feels similar to Elementor for WordPress. You can start from scratch or personalize templates with drag-and-drop ease. Sure, it’s not as feature-rich as Elementor– fewer font styles, computer animations, or background options– but for most customers, it’s more than enough.
Global areas and brand boards assist keep your pages consistent across jobs. And also, the web pages tie right into your marketing automation, which means your kinds and funnels all talk to each other seamlessly.
CRM and Lead Monitoring
The CRM is solid. You get aesthetic pipeline sights, lead scoring, division, and automated lead activity. One feature I love is the multi-channel contact alternatives: SMS, voicemail drops, Facebook Carrier, and email all combine into an unified sight. Your leads connect however they desire, and you don’t shed track.
Setting up consultations, appointing tasks, and tracking progression is all built-in. The Social Coordinator changes third-party tools by letting you routine and blog post throughout systems right from GHL.
Email and SMS Marketing
Email campaigns can be intricate and personalized, including triggers, sequences, and follow-ups. You can track clicks and opens up, and automate actions based upon those activities. SMS, on the other hand, is a standout feature– personal, immediate, and extremely reliable.
Just beware with your email sends out, given potential deliverability and price concerns.
Training Course Production and Products
GoHighLevel sustains several material kinds (video, audio, files) and also lets you import training courses from Kajabi, which comes in handy. It’s not going to replace customized platforms if you desire bells and whistles like advanced social features or training course trickling, yet it’ll get the job done for lots of.
You can market physical products via GHL, as well, although dropshipping isn’t sustained.
Online reputation Administration
Getting evaluations is vital, best? GHL automatically sends review requests after a deal via text, e-mail, or QR code, making it easy to construct social evidence.
You can check your reviews from Google, Facebook, Yext, and more, all inside your dashboard. Plus, unfavorable reviews can be directed privately so you can resolve issues prior to they hit the public eye.
Who Should Seriously Think About GoHighLevel?
If you’re running a digital marketing firm handling several clients, or you’re a software reseller searching for a platform to white-label and market, GoHighLevel is a piece of cake. The pricing framework, sub-account administration, and all-in-one tools make your life much easier and help take full advantage of ROI.
If you’re a solo creator who primarily wants to sell a handful certainly or manage a subscription community, you may find GHL a bit much– or lacking in specialized features compared to Kajabi or Teachable.
Final Ideas– GoHighLevel Pipeline
Truthfully, I such as GoHighLevel’s vision and what it offers. The capacity to settle lots of tools right into one system is a substantial productivity boost. Limitless funnels and sub-accounts at $97/month? That’s a steal for firms.
But you’ve got to be alright with some UI harsh edges and prospective e-mail marketing prices. And if you rely heavily on e-mail deliverability, certainly test before you enter.
Basically, GoHighLevel isn’t excellent. It does not surpass every specialized tool around. However it’s close sufficient– and for several companies, that comfort and expense savings outweigh a few downsides.
If you intend to lower tool tiredness, keep client job under one roofing system, and aren’t scared to get your hands dirty with a learning curve, provide GoHighLevel a shot. You could just ask yourself how you ever before took care of without it.