If you’re running a digital agency or taking care of multiple customers, you already know the headache of juggling a loads various tools just to maintain whatever running smoothly. One device for email marketing, an additional for CRM, then a separate one for funnel building … it’s like spinning plates and hoping none of them collision. Audio familiar? Keap vs GoHighLevel…
Well, GoHighLevel promises to put all that mayhem in one neat, manageable place. But is it truly the all-in-one solution it asserts to be? Let me walk you via what GoHighLevel is, what it does well, where it may trip up, and whether it deserves your time and money.
What Is GoHighLevel?
Visualize a Pocket knife for digital agencies– that’s generally GoHighLevel basically. It’s a system developed to combine the devices firms require to attract, nurture, and transform leads without hopping in between a lots different apps.
You obtain every little thing from consumer relationship management (CRM) to email marketing, workflow automation, landing page and funnel home builders, appointment scheduling, course creation, and even credibility administration. The concept? One platform to rule them all so you can quit wasting time and money on fragmented software program.
Unlike big names like Kajabi or ClickFunnels, which focus heavily on program development or sales funnels specifically, GoHighLevel leans into agencies and resellers, offering devices that fit the B2B mold and mildew better. And its pricing, beginning at $97 a month, is significantly more affordable compared to those $150+ platforms.
The Excellent Stuff– Why You May Actually Like GoHighLevel
All-in-One Benefit
You can change multiple subscriptions with one– CRM, e-mail and SMS marketing, funnel and website building, appointment booking, social media sites organizing, and even credibility monitoring. For hectic agencies managing multiple customers, this enhances operations big time.
Instead of logging right into numerous dashboards, every little thing’s in one area, which can make your workflow much less fragmented and much more effective.
Text Messaging– Not Your Grandmother’s Marketing Channel
Email is old news. SMS messaging on GHL is two-way, real-time, and a lot more individual. Your clients’ customers can respond straight, which opens a channel for authentic conversations and faster conversions. This is a feature many systems do not concentrate sufficient on.
Durable CRM and Workflow Automation
Consider GoHighLevel’s CRM as your digital assistant that keeps tabs on every lead and customer, tracks their journey, scores them based upon engagement, and moves them via your sales funnel automatically. The automation devices here are solid– you can set up detailed sequences to nurture leads or follow up on abandoned carts without lifting a finger.
Limitless Funnels, Internet Sites and Products
Numerous systems placed limits on the amount of funnels or courses you can create unless you pay huge bucks. Not GoHighLevel. Starting at $97/month, you get limitless funnels, web sites, and products– significant if you’re handling multiple customers or campaigns.
Sub-Account Monitoring Made Simple
If you’re a company, this is gold. You can produce sub-accounts for each and every client, manage their campaigns separately, and still see everything from your main dashboard. This maintains you organized and makes reporting straightforward.
Integrations and Marketplace
Need to get in touch with Zapier, QuickBooks, Google Schedule, WhatsApp or Twilio? GHL supports it. Plus, their Application Marketplace supplies numerous free and paid integrations, so you can customize the system to fit your certain needs.
What’s Not So Fantastic?
No platform is best, and GoHighLevel does have a couple of peculiarities you should find out about before diving in headfirst.
Email Marketing Expenses Can Balloon Swiftly
Right here’s the catch: while the platform’s membership charges seem practical, their e-mail program pricing can get pricey. You’re charged about a penny per email sent. That may sound low-cost, yet if you’ve obtained 30,000 subscribers (which isn’t unusual for an agency), that’s $300 a month simply on email prices– greater than the $297 Unlimited Plan itself.
So if email marketing is a big part of your approach, you’ll wish to watch on those numbers or think about incorporating an additional email service provider.
Email Deliverability Issues
This one’s a dealbreaker for some. GoHighLevel depends on Mailgun for sending bulk emails, however numerous individuals report that their emails wind up in spam folders much more usually than when utilizing other systems. Reduced open rates can kill your campaigns and client trust fund. It’s worth testing before making the switch.
UI/UX Feels a Little Bit Clunky
The dashboard has a lot going on, which benefits features however not always fantastic for user experience. You could find yourself searching for settings due to the fact that they’re scattered around in weird places. Numerous setups panels, some irregular formats– it can seem like the system is still ironing out the kinks.
If you’re not the kind who appreciates excavating around, this could get discouraging Keap vs GoHighLevel.
Not the Inmost Training Course or Community Devices
GoHighLevel consists of program development and membership features, however if you’re looking for advanced capability– like social profiles, deep community building, training course trickling, or comprehensive gamification– dedicated systems like Kajabi, LearnWorlds, or Teachable still hold the edge.
For agencies concentrated largely on training courses or membership sites, GHL could really feel a little bit standard.
Best for Agencies and Resellers, Not Solo Developers
If you’re a solo web content developer or train, some parts of GoHighLevel might seem like excessive. It actually radiates when you’re handling several customers, funnels, and campaigns simultaneously. It’s created B2B greater than B2C.
Diving Into the Core Features– What You’ll Really Use
Funnels and Landing Pages
Structure funnels is straightforward but takes a little obtaining used to. You’ll create a sub-account for each and every client, then switch to build their funnels. The drag-and-drop funnel builder is intuitive enough, and there are over 1,000 templates to get you started swiftly.
Want to customize everything on your own? No worry. Snapshots let you duplicate winning funnels to different clients, which conserves tons of time.
Bonus offer: GHL also allows you import your ClickFunnels funnels straight if you’re switching over. Smooth move.
Internet Site and Web Page Builder
The web page builder feels similar to Elementor for WordPress. You can go back to square one or tailor templates with drag-and-drop ease. Sure, it’s not as feature-rich as Elementor– less fonts, animations, or history options– but for most clients, it’s ample.
Worldwide sections and brand boards assist keep your web pages constant throughout projects. Plus, the web pages tie right into your marketing automation, which indicates your forms and funnels all speak with each other perfectly.
CRM and Lead Administration
The CRM is solid. You obtain visual pipeline sights, lead racking up, segmentation, and automated lead movement. One feature I like is the multi-channel contact choices: SMS, voicemail decreases, Facebook Messenger, and email all merge right into a linked view. Your leads connect however they desire, and you do not shed track.
Scheduling appointments, designating tasks, and tracking progression is all built-in. The Social Planner replaces third-party tools by letting you timetable and message throughout platforms right from GHL.
Email and Text Marketing
Email campaigns can be complex and personalized, including triggers, series, and follow-ups. You can track clicks and opens, and automate actions based on those actions. TEXT, on the other hand, is a standout feature– personal, prompt, and very effective.
Simply be cautious with your e-mail sends out, given possible deliverability and expense issues.
Course Production and Products
GoHighLevel supports several web content types (video, sound, files) and also lets you import courses from Kajabi, which comes in handy. It’s not mosting likely to change specific platforms if you desire bells and whistles like advanced social features or course trickling, but it’ll get the job done for several.
You can offer physical items via GHL, as well, although dropshipping isn’t supported.
Reputation Management
Obtaining reviews is vital, best? GHL immediately sends review demands after a transaction through SMS, e-mail, or QR code, making it simple to construct social proof.
You can monitor your evaluations from Google, Facebook, Yext, and a lot more, all inside your control panel. And also, negative testimonials can be transmitted privately so you can resolve problems before they struck the public eye.
Who Should Seriously Think About GoHighLevel?
If you’re running a digital marketing firm juggling several customers, or you’re a software application reseller seeking a platform to white-label and market, GoHighLevel is a piece of cake. The pricing framework, sub-account monitoring, and all-in-one tools make your life less complicated and assist take full advantage of ROI.
If you’re a solo developer who primarily wishes to offer a handful naturally or manage a subscription community, you may locate GHL a bit much– or lacking in specialized features contrasted to Kajabi or Teachable.
Last Thoughts– Keap vs GoHighLevel
Truthfully, I like GoHighLevel’s vision and what it uses. The ability to combine lots of tools into one platform is a large performance boost. Endless funnels and sub-accounts at $97/month? That’s a take for companies.
Yet you have actually got to be okay with some UI harsh edges and prospective e-mail marketing prices. And if you count greatly on e-mail deliverability, absolutely test prior to you enter.
In short, GoHighLevel isn’t ideal. It doesn’t surpass every specialized device available. But it’s close sufficient– and for many firms, that convenience and price financial savings surpass a couple of disadvantages.
If you want to decrease tool exhaustion, maintain client work under one roofing, and aren’t afraid to get your hands dirty with a learning contour, provide GoHighLevel a shot. You could just question how you ever before managed without it.